Title: The PIGVISION Quarterly No. 1
Editor: Raymond Rohner
Issue: 15 August 1998
Archiv.- No.: L05-98
PIGVISION Library

  • art matters in research !
  • the interface of art and science
  • Cubical Thousand - researching the pig's play behaviour
Editorial It cost me only $1 to purchase a book titled "The Fundamentals of Marketing", which was stacked in a banana box outside a second hand bookstore in Melbourne. While sifting through the pages in search of useful ideas I couldn't help but think about Joseph Beuys' theories on "Social Sculpture". He saw his Free International University as an artistic process shaping creative ideas and freeing creative energies. Perhaps, I thought, there could be more to marketing than its usual commercial function.

PIGVISION's Strategic Business Planning introduces The PIGVISION Quarterly as a new marketing feature and a service for all regular and occasional visitors of PIGVISION's web site who leave their address at the administration (I must admit, some small-scale market research added a few more addresses to the list). There is a German and an English edition. Further market segmentation has not been planned, which is why people within the art world will read the same quarterly updates as experts working in the pig industry and in the domain of pig science. The PIGVISION Quarterly will inform you on PIGVISION's current and upcoming research projects operating at the interface of art and science. It will also announce new stuff on PIGVISION's web site and hopefully add to a lively debate on art matters in research...

Sincerely,
Raymond Rohner

What's new:

PIGVISION's project "Cubical Thousand" completed an important stage in the research of the pig's play behaviour. All 1000 wooden cubes are finally ready for the experiments, and can be seen on the web at URL:
http://www.artschool.utas.edu.au/pigvision/cubephotos.html

A major hurdle at this stage is locating an adequate site near Melbourne where the behaviour experiments with pigs can be conducted. Your help is appreciated! Meanwhile, the colourful cubes will be presented to the public at this year's Melbourne Fringe Festival. If you happen to be in Melbourne (Australia) in October 1998, please do check the Fringe Festival Program (http://www.vicnet.net.au/~fringe )

There is also another exciting research project coming up, called "Codename SISYPHUS", which will be presented in PIGVISION's next bulletin (November issue). Keep your mailbox open!

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PIGVISION's Homepage:
http://www.artschool.utas.edu.au/pigvision/

PIGVISION seeks and promotes the refinement of artistic aspects in research. The purpose for which PIGVISION is established is:

  • to maintain a portfolio of concrete research projects, set within the field of pig science, which give evidence of PIGVISION's mission and philosophy.
  • to foster active debate about the relationship between art and science.
  • to develop and engage in collaborations with artists, scientists and people from other fields.