

- Design considerations are very different for an Intraweb
to an Interweb and affect considerations of what technology to use. What
bandwidth is available for the typical user ? What is the likely platform
it will be accessed by ?
- If the content is developed to be only used within a
computer laboratory where there is control over configuration and capacity
of machines and high bandwidth, then its quite feasible to use sophisticated
multimedia content (such as streaming video and audio) relying upon specialised
browser plug-in's, and provide a flexible and attractive alternative to
CD-ROM.
- If the content is to have a wider public audience, is
it an information resource or publicity ? Will people visit once or keep
returning ? What browser technology level to author for, HTML 1,2 or 3,
what plugins ? Dual technology implementations can be done but add complexity.
- The technology must suit the content and must fit within
the constraints of bandwidth.


- Content (words, diagrams, images, media elements) rather
than design and implementation take by far the most time to develop.
- What form is the content in now? It may be more pragmatic
to provide a minimal html structure and use plug-in technology and convert
existing content. e.g. Virtually any postscript file can be converted to
a PDF file and viewed with the Adobe Acrobat plug-in. Rather than converting
an Authorware or Director package to HTML and Java converting the interactive
into segments and embedding in HTML may be more efficient. Plug-in's exist
for MS Word, Tek and LaTek plus many others.


- Probably the most crucial design decision is how the
information content is organised and structured. Many web sites have great
graphics, useful content, but are very difficult to find what you want.
You shouldn't have to use a search engine.
- Set a navigation criterion, such as any peice of information
should be accessible in three mouse clicks.
- Information structure should be flexible and logical
so that it can be easily modified and extended.
- Avoid long lists, they take excessive time to read, and
the link being looked for is often missed.


- Everyone thinks they're the best person to be a web designer,
whether they're a tech-head, libarian, graphic designer, print publisher
or content developer. The truth is aspects of all these skills are needed
and rarely found in one person. Develop a design team each with responsibility
for different aspects of the project, and each with some understanding
of the constraints of other aspects.
- Spend some time browsing, find sites with a similar purpose
and appropriate what's good.
- What sort of visual and information design is needed
and practical should come out of an analysis of the purpose and content,
within the constraints of bandwidth and technology. Develop an appropriate
design:
- Use a consistent look and feel across pages, users will
know when they've left your site, and it'll be easier for them to navigate.
Develop template pages.
- Don't over design e.g. flashing animated gifs are highly
annoying when trying to read text; waiting for useless or oversized graphics
to download is also annoying; meaningless navigation icons are confusing.
K.I.S.S.
- Striking graphics and nifty animations are great for
visual impact and publicity purposes, but where a user is accessing a site
regularly or for long periods of time background images and clashing colours
quickly become nauseating.
- Avoid huge slabs of text, web pages are suitable for
browsing not reading. Break text into easily assimilated chunks, full text
versions can be made available as a pdf or postscript download for printing
and concentrated reading. Where there is a lot of text make sure its easy
to read (not mauve text on a green background).
- Get a good toolkit, on a Macintosh I use:
- Netscape Gold for basic layout and positioning.
- BBedit for direct HTML, JavaScript, multifile text search/replacing
- Photoshop with the Gif89a and ProJPEG plug-ins for images
and logos (use JPEG for images and GIF for graphics is the general rule).
- WebMap for image maps
- Site management tools such as ClayBasket are useful for
making global changes to many pages.
- Conserve Bandwidth wherever possible.
- Check to see how your pages look on different platforms
and browsers, Mac's and PC's have very different default colour palettes.


- Develop a minimal prototype and test it on some typical
users. Take note of their comments, but also watch to see if they have
difficulty finding things, or can understand what the icons are for. See
if they wait for pages to fully download or skip around.
- Use this information to improve the design, add more
content and try again. As the site becomes more complex it may be necessary
to restructure content several times to maintain a clear and meaningful
structure.



© Bill
Hart , Created 2/7/96, Netscape Navigator Gold 3.0b5